Symple, a startup building a DeFi wallet to bring real-world assets (RWA) to users, needed a strong brand identity and coin design that aligned with its name—keeping things simple yet impactful. Additionally, they required a well-structured pitch deck to effectively communicate their platform’s uniqueness, investment potential, and roadmap to investors. The challenge was to create a brand and presentation that conveyed simplicity while maintaining credibility in the DeFi space.
Expertise
We developed a clean and intuitive brand identity for Symple, from logo design to color schemes and visual applications. The logo subtly integrates an “S” shaped like a handshake, reinforcing the brand’s friendly and accessible nature. For the pitch deck, we refined raw content to ensure clarity and engagement, tailoring it to investors by highlighting the platform’s USP, investment potential, and future roadmap in a compelling and visually structured format.
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